Outbound Glossary

A B2B outreach approach where public behavioral signals replace or supplement static contact lists as the primary input for who to reach and when.

A regularly delivered set of prospects who recently took a public action related to a topic in your category. Combines contact data with behavioral timing context.

Ideal Customer Profile. A definition of the specific type of company and person most likely to buy and benefit from your product. Used as the filter criteria in outbound prospecting.

A filtering step that runs before enrichment. Records failing hard gate criteria are dropped immediately without enrichment spend.

A binary filter criterion. If a record fails, it is dropped immediately. Used for title, geography, and company size checks before enrichment.

A scoring input rather than a hard filter. Records failing soft gates receive a lower composite score but are not immediately dropped.

A single numerical score assigned to each prospect record based on engagement class weight, ICP fit score, signal recency, and engagement depth. Determines routing priority.

A behavioral label assigned to a LinkedIn engagement based on its content. Classes range from evaluating (highest) to surface engagement (lowest) to disqualified.

The reduction in outreach relevance as time passes from the original engagement event. A signal from three days ago is stronger than one from six weeks ago.

A sequenced set of contact enrichment lookups where each tool only runs if the previous one failed. Reduces cost by avoiding parallel lookups across multiple providers.

An outbound tactic of sending large volumes of generic outreach to broad contact lists with no timing signals or specific reasoning per contact.

These terms describe how the Richie Reach pipeline is designed. The full pipeline is documented on the How It Works page.